“What a great way and financially beneficial opportunity to deal with our surplus property. Our District was very pleased with how easy the whole process came together and with their expertise; we received a substantial increase in the results of the sale than we have ever gotten in the past.” Paul Dyal, Superintendent of Schools Taylor County Florida School District
Bidilla, Inc. specializes in the marketing and sale of Surplus Assets, Surplus Inventory, Returns, Repossessions, Confiscated Items, Forfeitures, and Business Liquidations, for Governmental Entities, Businesses, and Banks. Our professional auction team is fully capable of handling all of your auction needs:
Live Auction Events: A live auction event gets attention. Buyers view the auction event as an opportunity to get a great deal. The auction event stands out among other sales events as something different and special. Marketing efforts can be targeted and event specific, resulting in more interest for your items. However, there are down-sides to live auction events. First, not only must there be space for the items being sold, there must also be space for registration and checkout, and space to conduct the auction. Second, weather plays a role in auction day turn-out, and governs when and where the auction can be conducted. Third, there are safety issues that are inherent when large groups of people are present around machinery and equipment. Fourth, not everyone who would like to participate will be able to attend the auction at a specific day and time. Fifth, live auction events are limited to those participants who can reasonably travel to the auction location. Finally, sixth, you must stockpile enough items to make having an auction event worthwhile to host and to attract a good number of bidders.
Live Auction Event with real-time online bidding: This option gives you the marketing advantages of having a live auction event along with the global exposure provided by an online platform. Pre-bidding is allowed for those who cannot be at the live event. Once the event goes live, the online bidding platforms allow for real-time bidding, with online bidding clerks transmitting the bids to the auctioneer. However, this method still doesn’t address all of the down-sides to holding a live auction event.
Ongoing Online Auctions: Ongoing, online auctions eliminate much of the down-side to live auction events, while maintaining the positives. Utilizing on-going, online auctions, Bidilla, Inc.’s clients have seen an increase in local participation, and have expanded their markets nationally and internationally. There is no need to stockpile items to have an auction event. As items are deemed to be surplus, they can be cataloged, photographed and uploaded for auction. An online auction can have a single item in it, or any number of items. In an ongoing online auction, Items are sold in auction segments. Bidilla, Inc. will provide you with space on our website where potential buyers can find links to view your auction catalog, sign up for auction email lists, and find links to online bidding for your auction segments. An Ongoing Online Auction gives you a global presence. You can attract bidders and accept bids online world-wide. There is no need to stockpile and store merchandise to have an event. There is no need to host large events. Bidders can bid online in any weather condition, 24 hours a day, 7 days a week. Access to the items for sale is controlled through preview and pickup appointments.
Marketing: Effective marketing is the key to a successful auction event. At Bidilla, Inc., we have found that if you simply upload an auction to an auction website, regardless of the websites size or hit count, you will achieve limited auction results. This is why we constantly market the auctions on our website. Through our extensive email list, we reach out to past bidders on a regular basis. We maintain a proactive social media presence that gets your items in front of potential buyers, and for specialized items, we reach out directly to those who are likely to purchase them. You are not alone in the auction process.
Public Relations: Ongoing, online auctions go hand in hand with today’s best forms of marketing. Studies show that in today’s market, people have a negative view of many traditional forms of advertising. Consumers don’t want to be “sold”, they want to be educated. Therefore, the most effective advertising campaigns today, create a dialog, and through that dialog they foster a relationship between the seller and the buyer. This form of marketing is less about advertising, and more about public relations. At Bidilla, Inc., our goal is to develop these dialogs with buyers. We utilize networks, like your local chamber of commerce, and civic organizations. We develop a relationship with your local media, offering them an ongoing series of press releases and media advisories. We develop pages on social media sites and develop social media dialog campaigns. We look for specific industries that utilize the types of items that you are selling, and reach out directly to them, in many cases by phone, giving a personal touch to the dialog. Most of the marketing drive is focused on having potential buyers visit the website to view your auctions and to join the email list. We maintain an on-going dialog through email newsletters, and auction announcements.
Bidilla, Inc. can provide access to an ongoing online auction platform for governmental entities, businesses, and banks around the world. We have been pioneers in fully managed auctions online auctions through our Global Auction Services. These fully managed services are available in an ever expanding area. Please check with us for availability of these additional services in your area.
Our online auctions are currently hosted on the Proxibid® auction platform. Bidilla, Inc. drives potential buyers to your online auctions on the front end and Proxibid® brings with it a host of buyers on the back end. Buyers shopping the Proxibid® marketplace have access to your auctions as well. Bidilla, Inc. of course reserves the right to change the dynamic online bidding platform from ProxiBid® to another proprietary or third party platform, if we deem the change necessary.
Contact us today to see how our services can benefit you.